Tiziana Terenzi at TFWA 2024: A Voyage of Scent and Celebration in Cannes

This October, we had the honor of participating in one of the fragrance industry’s most prestigious gatherings — the TFWA World Exhibition & Conference 2024 in Cannes. From October 30 to October 3, the elegant motor yacht E-Motion became our floating fragrance salon, where we welcomed guests from around the world to experience the artistry and soul of Tiziana Terenzi.

Set against the shimmering backdrop of the French Riviera, we proudly unveiled new creations across three of our most cherished collections — each one a sensory journey woven from memory, nature, and pure emotion:

  • The Luna Special Collection introduced two radiant new expressions inspired by the ever-changing moons and mystical landscapes of the Mediterranean. These creations speak of light and shadow, timeless beauty, and the silent poetry of the cosmos.
  • The Classic Collection grew with new compositions that explore elegance in its purest form, refined, emotional fragrances that honor our heritage while inviting the wearer into intimate, soulful reflection.
  • The Vulcani Collection continued its elemental narrative with bold and powerful new scents shaped by volcanic energy. These fragrances echo the raw strength of nature — grounded in fire, yet elevated by passion and spirit.

To celebrate in true Italian style, we hosted a lively Pasta Party on the golden sands of Plage du Palais. With the sea as our backdrop and the scent of home in the air, guests came together for an evening of joy, flavor, and shared connection — a perfect expression of the Terenzi family spirit.

As we reflect on this unforgettable week in Cannes, we are deeply grateful to everyone who joined us in celebrating these new chapters of our olfactory journey.

With heartfelt gratitude,
The Tiziana Terenzi Team