A new chapter in the Terenzi story has begun, in one of the most iconic cities in the world. We are proud to announce the opening of our first Italian Terenzi Boutique, nestled in the heart of Rome on the historic Via del Babuino 167 — a place where timeless elegance and artistic heritage meet.

To celebrate this important milestone, we were honored to welcome our distributors from around the world on February 23rd for an evening of unforgettable beauty and connection. The night began with a refined aperitif in our boutique, where guests explored the space that now serves as a true reflection of the Terenzi spirit.

We then gathered for a candlelight dinner at Casina Valadier, one of the city’s most evocative venues, with sweeping views of the Roman skyline. The atmosphere was pure Dolce Vita — intimate, joyful, and steeped in elegance. As the night unfolded, we celebrated in true Terenzi style, with a lively and stylish party full of warmth, music, and shared joy.

On March 3rd, we held a second event, this time dedicated to welcoming VIPs and special guests to discover the new boutique and join us in celebrating this extraordinary moment in our journey.

Celebrating the opening of our first Italian Terenzi Boutique in the heart of Rome was a moment of immense pride and emotion. Surrounded by a magical setting and joined by guests from around the world, we shared an unforgettable evening that went beyond a simple celebration.

It was a true reflection of what defines Tiziana Terenzi — a deep commitment to artistry, a pursuit of excellence, and an enduring love for beauty. This milestone marks not only a new space for our creations, but a continuation of our journey to bring emotion, storytelling, and craftsmanship to life through scent.

With gratitude,
The Tiziana Terenzi Team